12:45PM – 1:00PM – Overview by John Grudnowski
space150 introduction and presentation of the program line-up.
1:00PM – 1:45 PM – Keynote/Introduction by Chuck Levine
Chuck Levine will begin the program with an overview of the mobile field. His presentation will cover a range of topics such as social and technology trends, how to build a mobile strategy, what brands need to consider when investing in mobile, how to invest intelligently in mobile, and why this investment should happen today.
1:45PM – 2:30PM – Mobile Technology & Consumer Insights Presentation by Marc Jensen and Kelly Thompson
An in-depth discussion of mobile audiences and technology. Today’s most important mobile audience segments will be profiled in detail, covering their emotional wants and rational needs. Also, mobile device technology will be illustrated through examples, applications, and best practices for each audience segment, summarized with a key offering or insight. Gaps and opportunities will be identified in order to address the question: how can mobile consumers be better served? The conversation will wrap up with a peek into the future of mobile behavior and technology, and how quickly it’ll get there.
2:30 PM – 3:45 PM – Panel Discussion: Mobile Advertising with leading selection of mobile Ad Networks: AdMob, Ad Infuse, Ringleader Digital and Platform A, with space150 as the moderator
Listen to executives from leading mobile ad networks discuss the basics of mobile advertising. Topics will include: What is a mobile ad network, and what is their value proposition for marketers and agencies? How can marketers and agencies work with networks? What are the capabilities of each network with regard to targeting, location-based services and collection, and reporting of metrics? We’ll also ask each network to cite examples of campaigns they’ve executed, how the campaign worked, and why/how it was successful.
3:45 PM – 4:10 PM – Mobile Marketing Case Study. Hear a real case study from Weather.com.
The Weather Channel Mobile case study. Derek Van Nostran, Marketing Director for The Weather Channel Interactive will discuss the weather.com mobile web marketing strategy including tactical examples and metrics from marketing campaigns that have helped weather.com become the #1 content site on the mobile web and #3 overall mobile web site.
4:10 PM – 4:30 PM – Designing for Mobile by Todd Bartz
Todd Bartz will present a quick overview on what space150 has learned in designing for the mobile experience. The talk will cover the opportunities and potential pitfalls unique to mobile. Todd will also offer thoughts on the future of the medium.
4:30 PM – 5:30 PM – Panel Discussion: What does the future of Mobile look like? Featuring Nokia, Millennial Media, ScanBuy, and Weather.com, with Yahoo! as moderator
What does the mobile of future look like? Listen to mobile executives across the mobile landscape give their opinions.
5:30PM – 7:00PM – Happy Hour
When
1:00p – 5:30p Workshop
5:30p – 7:00p Happy Hour
Where
Fine Line Music Cafe
318 First Ave North
Minneapolis, MN 55401
Cost
Free with advance registration
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