Speaker/Moderator: Ben Krull, space150

Topic: Integrating SEO best practices within and across organizations

Key points for discussion:

-        Process and experience across agency and client teams

-        Extending optimization by empowering internal and client teams

 

Speaker/Moderator: Ryan Lewandowski, Target

Topic(s): Optimizing for “Scale”

Key points for discussion:

-        Moving the Needle (Project vs Process)

-        Optimizing to thousands of pages vs "zoning in" on a select few

-        Competitors, Affiliates and CSE's (Comparison Shopping Engines)

 

Speaker/Moderator: Nina Hale, Nina Hale Consulting

Topic(s): Search Optimization beyond Search Engines

 

Speaker/Moderator: Craig Key, space150

Topic: Social Media and SEO

Key points for discussion:

-        SEO benefits of Social Media

-        Thoughts on brand’s building “their own” network vs. Joining an existing